A cell phone ring tone that sings “Condom, condom!” has been launched to promote safe sex in India, where condoms carry a strong social stigma and HIV and AIDS are growing problems.

The “condom a cappella” has been designed to break down Indians reluctance to discuss condom use and to make wearing a condom more acceptable.

Nearly 2.5 million people in India are infected with HIV and the disease is still largely taboo.

Yvonne MacPherson,director of BBC World Service Trust India said that they have made a conscious effort to move the concept of the condom away from negative association, like HIV and sex work.The BBC group is funded by the Bill & Melinda Gates Foundation.

“Condoms are actually health products and if you have a condom and you use it, you are seen to be smart and responsible he said.

Nearly 2.5 million people in India are infected with HIV and the disease is still largely spreading.

More than 270 million people use mobile phones in India and ring tones, especially those featuring hit Bollywood songs, are extremely popular.

The ring tone was launched August 8 and has been downloaded 60,000 times