- By KOL News , Written on August 29, 2008
Reebok, the leading sports brand is ready to tap the Indian market with their new lifestyle vertical Reebok Classics.
Reebok Classics is the recent format of lifestyle stores by Reebok carrying edgy and stylish collections from the domain of Reebok International like the Classics collection, DGK, Evolution and NFL
Few of Indian origin like the Dance inspired collection being promoted by Bipasha Basu, Dhoni 7 collection designed with inputs from MS Dhoni himself and Fish Fry for Reebok designed by Manish Arora.
To bring Reebok Classics closer to the youth, Reebok has brought together Yuvraj Singh and Bipasha Basu for the first timer ever.
The brand ambassadors Yuvraj and Bipasha are both youth icons who represent high decibel style quotient .
Talking of the collection Bipasha Basu said, “You can call these collections a confluence of sports and style. The dance inspired collection that I loved has interesting neck designs, shimmer and style, which gives it a very Club look. There is also dance inspired fashion footwear collection which is available in satin materials with shapely contours and loads of colours.”
Commenting on the DGK collection, Yuvraj Singh said, “The Street Style collection has loose T shirts in grunge colours matched with a cap and cargos for the comfortable yet cool look. Sleeveless Hoodies with bold prints makes for an ideal winter collection with just the right mix of keeping you warm yet stylish. I can associate with it as that’s the kind of clothing I like to wear off-field - Cool, trendy yet comfortable.”
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