Mumbai, Thursday, September 18, 2008: The Baadshah of Bollywood, Shah Rukh Khan is all set to play a new role in real. The superstar is now aiming pure business; something different from films, this time it’s real estate. The news making the rounds is that Shah Rukh’s inclination towards real estates and property developments have now taken a concrete shape. The witty Khan, apart from having a production house ‘Dreamz Unlimited’, now also aims at undertaking a new business venture, namely the ‘Shah Rukh Khan Boulevard’.

According to the reports of a news-daily, Shah Rukh’s first pet project is in association with TSA International Investments on signature buildings of Al Dana Island, one of UAE’s seven emirates.

Sources also state that King Khan will be in Dubai to announce the project at the real estate expo ‘City Scape’, to be held from October 6 to 9. Buyers have been officially invited for investments, but sales will begin only after the launch on October 20.